Happy Teeth Co. Dental Care
Branding
Illustration
Motion Design
SERVICES
Happy Teeth Co., a kid dental care brand, is inspired by the Greek twins, Apollo and Artemis. The duo is generally associated with the balance between the sun and the moon. Happy Teeth Co. plays with their intertwining synergy that creates clean packaging with its vibrant colors that ensure a fun hygiene routine for kids. Also portrayed as guardians of children, their close bond and protective instincts are evident in the reliable formula of the oral care products. Taking onto the concept of a “pair” or “twins”, the brand is mainly grounded on a set of two concepts that collaborate with each other’s energy, such as complementary colors.