Red circle on a white background.
Close-up of a yellow tennis ball with white textured lines, against a black background.

About

Branding and Identity Systems
Illustration
Packaging Design
Social Media & Content

SKILLS

University Programs is a Student Life department that plans, promotes, and executes over 150 events every year. This ranges from their smaller to bigger scale events, including Weeks of Welcome, Tied with the Tide, and more. It is the central location for all on-campus programming. Apart from engaging with students, they assist in sharing our resources and expertise to other campus departments, student organizations and community parters in terms of planning, promotion and implementation of events.

Their mission is to create engaging events wheres all students feel welcome, find support, and build community.

Colorful collage of illustrations promoting the Weeks of Welcome event, including a sign that says 'CAMPUS DRIVE,' a building with flags, musical notes, flowers, a lighthouse, a black cat, sports balls, sunglasses, and the text 'WHERE LEGENDS BEGIN' and 'ROOOL TIDE ROLL!'
A red background with doodles of sports, music, and party items surrounding a torn paper sign that reads 'Tied with the Tide'.

Part of being an Executive Team Lead was to develop the annual branding identity and provide creative direction for bigger-scale events. For 2025, their branding was inspired by traditional symbols rooted in The University of Alabama’s history. From Denny Chimes to the squirrels running around The Quad, the brand image combines the energy of our spirited community and the tradition we carry in our roots. Inspired by pop art, their branding identity has adopted a comic-like aesthetic with thick outlines, vibrant colors, and dynamic framing.

An empty football stadium with a large group of people arranged to form the Alabama letter 'A' on the field, viewed from above during daytime.
A collage of various graphic elements including flowers, a baseball and basketball, a lighthouse, musical notes, a squirrel, a stage with performers, and text that reads 'Big Al Roooll Tide Roll!', and 'Script A.'.
Red circular cake with white crisscross pattern resembling a lattice or quilted design.
Light blue circle with an empty black background.
Two flyers advertising university programs and events, including dates and QR codes, with colorful graphics, text, and icons related to campus activities.
A hand holding a smartphone displaying a flyer for university events. The background shows various colorful event flyers for university programs and activities, including a spring bash, sports event, and college night.
A pair of light green T-shirts with university branding. The front of the T-shirt has the text 'UP.' on the chest, and the back has the words 'TIED WITH THE TIDE' in large letters, along with a wave graphic and the 'University Programs' logo.
A vertical red banner promoting university programs for students, with colorful graphics including flowers, a campus sign, a basketball, a hand throwing a basketball, and musical notes. It has text advertising events and social media contacts.

Saban Field at Bryant-Denny Stadium View of Jumbotron Graphics for Script A 2025 Event.

A promotional flyer for an event called 'Weeks of Welcome' showing a group of young people holding signs, standing outdoors in front of a fountain and trees. The flyer features the event dates, social media handles, and a partially visible stadium illustration at the bottom.
Close-up of a piece of raw beef with red muscle fibers and white fat streaks.
Yellow circle on black background.